NASCAR zooms into a modern-age business practice: Going Electric! At least, that seems to be the move they’re going with as Penske Truck Leasing unleashes their first all-electric truck to deliver a race car to the L.A. Coliseum. It’s the Freightliner eCascadia. And it’s very impressive. This past Sunday alone saw the Busch Light Clash allow for Team Penske’s Austin Cindric to have his Number 2 Ford Mustang to be delivered via the Freightliner eCascadia. This car had left the Penske Truck Leasing location in Ontario, California for a fifty-mile trek, thanks to the Discount Tire Ford/Freightliner trailer it was so neatly tucked within.
Yet, even before the big NASCAR race, this truck is certainly a feast for all drivers’ eyes on the road.
The zero-emission 60,000-pound rig caught many people’s attention, thanks to the eye-catching graphics as well as the electric tractor badging. Additionally, Paul Rosa, the Penske Truck Leasing’s senior vice president of procurement and fleet planning, had something to say about pedestrians. “It was operating in the Ontario area and came to a stoplight where bystanders on the sidewalk looked over, read [the badging] and asked the driver, ‘Is that really an electric tractor?’”
Many of those interrogators took pictures with the truck for a once-in-a-lifetime opportunity to take a picture with the future. Mary Aufdemberg, being the General Manager of Product Strategy and Market Development at Daimler Trucks North America (the parent company of Freightliner) believes that his speaks to the partnership between the two companies and our joint interest in sustainability and new technologies.”
But this has been a long-time coming. Penske Truck Leasing was the original North American company to first take the opportunity to try out Freightliner’s new electric trucks way back in 2018. They have since been collaborating with Daimler Trucks to road test the eM2 trucks and eCascadia tractors.
This is just the beginning? Who knows which other NASCAR racers will follow suit and take their speed demons into electric vehicles of the commercial persuasion?